Which is better, BharatMatrimony or Shaadi.com?

Both are large and similarly priced. BharatMatrimony is stronger on regional and community sites, especially in South India; Shaadi.com has a large national and NRI pool. Compare the plan you'd actually buy in each app.

Which is cheapest: BharatMatrimony, Shaadi.com or Jeevansathi?

On App Store India in October 2026, Jeevansathi had the lowest listed entry price (₹1,699 for Pro Lite), against ₹5,200 for Shaadi.com Gold and ₹5,900 for BharatMatrimony Gold, both 3 months.

Do these sites verify profiles?

Each offers verification badges, with different checks: BharatMatrimony's trust badges, Shaadi.com's selfie-based blue tick and Jeevansathi's phone, selfie and ID badges. Check what a badge covers before trusting it.

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BharatMatrimony vs Shaadi.com vs Jeevansathi (2026): prices, verification and what you get

India's three biggest matrimony sites, side by side: what a membership costs on the App Store today, what their verification badges actually check, and who each one suits.

By the Ourpoint team · Updated 30 October 2026 · 7 min read

In this guide

Who runs them
Prices compared
Verification compared
Who each suits
A different option

Disclosure: we make Ourpoint, a newer marriage app. This page compares the three big portals on facts you can check: App Store India prices on 24 October 2026, and each company's own description of its verification.

Who runs them

BharatMatrimony is run by Matrimony.com Ltd, founded in 1997 and listed on the NSE and BSE. It also runs community and language sites such as KeralaMatrimony and TamilMatrimony.
Shaadi.com is run by People Interactive, founded in 1997 by Anupam Mittal.
Jeevansathi belongs to Info Edge, the company behind Naukri, and launched in 1998.

Prices compared

Plan length	BharatMatrimony	Shaadi.com	Jeevansathi
Entry plan	Gold, 3 months: ₹5,900	Gold, 3 months: ₹5,200 to ₹5,900	Pro Lite: ₹1,699 (duration not shown)
Mid plan	Prime Gold, 3 months: ₹7,900	Gold+, 3 months: ₹5,900 to ₹6,900	Pro: ₹5,199
Longer plan	Platinum, 6 months: ₹14,900	Diamond, 6 months: ₹6,900	Pro Max+: ₹5,999
Paid extras	Profile Highlighter ₹450 for 15 days	Add-ons ₹5,700 to ₹6,400	Spotlight ₹499, contact views ₹1,799

All three hide most prices on their websites until you sign in, and offers vary. Use the table as a starting point.

Verification compared

BharatMatrimony launched a six-point verification in 2019 (mobile, government ID, education and salary documents, selfie, location and social profile), shown as trust badges.
Shaadi.com's blue tick, according to its help pages, means a selfie was matched to the profile photo.
Jeevansathi verifies phone numbers, offers selfie verification and shows ID badges for members who verify.

On all three, verification is shown as a badge, so check whether a profile has one and what it covers. In September 2026, Tamil Nadu allowed Matrimony.com to offer optional Aadhaar authentication, a sign that stronger checks are coming.

Who each suits

BharatMatrimony: you want regional and community depth, especially in South India.
Shaadi.com: you want a large national and NRI pool.
Jeevansathi: you want a lower entry price, or relationship managers, especially in North India.

A different option

If browsing thousands of profiles isn't for you, Ourpoint Live gives you an evening of six five-minute text chats with verified people from your city, each opening with a question for the two of you, and a private yes or no after each. Every member's ID is checked against a live selfie by a person, and you pay only to open a conversation after a mutual yes.

Free to book a seat. ₹499 for three conversations after a mutual yes, refunded if they decline.

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Questions people ask

Which is better, BharatMatrimony or Shaadi.com?: Both are large and similarly priced. BharatMatrimony is stronger on regional and community sites, especially in South India; Shaadi.com has a large national and NRI pool. Compare the plan you'd actually buy in each app.
Which is cheapest: BharatMatrimony, Shaadi.com or Jeevansathi?: On App Store India in October 2026, Jeevansathi had the lowest listed entry price (₹1,699 for Pro Lite), against ₹5,200 for Shaadi.com Gold and ₹5,900 for BharatMatrimony Gold, both 3 months.
Do these sites verify profiles?: Each offers verification badges, with different checks: BharatMatrimony's trust badges, Shaadi.com's selfie-based blue tick and Jeevansathi's phone, selfie and ID badges. Check what a badge covers before trusting it.

Ourpoint is opening city by city

Ourpoint happens at Live evenings, one city at a time. Join and get verified now, so your seat is one tap away when your city's evening is announced.

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